Helping us, help you
A few weeks ago, Matthew Leeden (driving instructor in Peterborough), came to us asking if he could help with anything, find out more about the company and wanted to understand how the office team and driving instructors could work better and closer together.
As a company, we are spending the next few months really trying to improve efficiency, which means staff are receiving more training than before, training them to a higher level with the objective of providing a better service to both you, the instructor, and to pupils.
There’s an old saying, “there’s no I in team.” We need those instructors who perhaps don’t see the importance of working closely together to make some extra effort too!
We interviewed Matthew at the end of his 6-hour day in the office to find out how he got on and what improvements both the office and instructors could make.
The whole reason for doing things like this is to improve the overall service to everyone and, ultimately, help you earn more money and make the office team’s and our own working lives much better and more efficient.
What can you do today to help?
- Consistently use your online calendar. The company is working on making the first lesson (minimum) pre-paid in the future and this will only work if instructors are using their calendars. Get used to it now and you won’t miss out on pre-paid pupils in the future.
- Use the company roof sign and not your own. We are trying to create a brand. driveJohnson’s is trusted across the UK by celebrities, footballers, Formula One drivers and Hollywood actors. The average consumer buys into this sort of thing and more. More roof signs and more pass photos all help! Those instructors using their own roof signs are gradually being asked to leave the company if they don’t want to work with us.
- Try to get positive reviews about yourself on the two main company review pages.
Google: https://driveurl.io/google
Trustpilot: https://driveurl.io/trustpilotCopy both of the links above and sent them to your pupils asking them to write a review about their experience learning to drive with you. Each month, we do a prize draw for the best review and that instructor receives a dedicated page on the website about their fantastic service and a £50 Brucey Bonus!
- Try to confirm if you are taking a pupil within 24 hours of us sending them to you.
- Try not to decline a pupil or cancel a pupil you have agreed to take on with less than 48 hours notice. Imagine your airport transfer to your dream holiday cancelled on you the night before you’re supposed to be picked up. Now imagine your airport transfer cancelled 5 days beforehand. Which one would you prefer? Which one would make you less mad?
The above is all we ask for really, it sounds a lot, but in a nutshell: use our roof sign, take pictures of pupils passing, get positive reviews where possible, use your calendar so staff can see where you need pupils, try not to cancel or decline at short notice and don’t leave it until the last minute to tell us you can’t do a pupil’s lesson tomorrow.
As an office team, we’ve got a bigger list of improvements than you, but imagine 400 driving instructors working collectively together – where would the brand be and what would the lesson prices be? Higher or lower?
I’m on your side, but I need your help to keep moving forwards.
Anthony Johnson
Company Director of driveJohnson’s
